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**Guest post by Demian Farnworth, keynote blogger at Fallen and Flawed**

Imagine you’ve just stepped out of the subway and bumped into a co-worker who looks sad. You ask him what’s wrong.

He lays this on you: his wife left him that morning.

Just as the elevator opens–full of people–he turns and levels his eyes at you. He says, “So, what do you think?”

You’re about to step into a crowded elevator with only have 30 seconds of his time. All eyes are on you. What do you say?

Introducing the Elevator Pitch
With such a short period of time, it’s obvious: You need an elevator pitch.

What is an elevator pitch? It’s a ridiculously short summary of what you believe. And your elevator pitch should be grounded in these two principles: the authority of scripture and the exclusive claim of salvation through Jesus.

Don’t get distracted by side issues like “Isn’t God compatible with evolution?” or “What does the parable of the sower really mean?”

You don’t have time for that.

You make it plain. You make it simple. And you stick to the point: the authority of the Bible and the exclusivity of salvation through Jesus.

To help you create your own elevator pitch, let’s look at these key points.

The Authority of the Bible
How do we know that the Bible is the ultimate authority? Norman Geisler and Frank Turek give a sound explanation in their book I Don’t Have Enough Faith to Be an Atheist. The argument goes something like this:

  • Jesus affirmed the Old Testament to be the inerrant, imperishable, inspired, unbreakable, historically and scientifically reliable supreme Word of God.
  • Jesus promised the same for the New Testament.
  • And if we know that Jesus is God, then what he says about the Bible must be true.

Your next point centers on the uniqueness of Jesus.

The Exclusivity of Christ
Couple of things to note here.

  • No other world teacher claimed to be God.
  • No other world teacher proved his claims to be God through fulfillment of prophecy, a sinless life and resurrection from the dead.
  • And no other religious leader offered salvation by faith, apart from works, to clear guilt for human sin.

Throughout the Sermon on the Mount Jesus made it clear: he only offered two choices. One that saves. And one that condemns. The narrow gate or the wide gate.

Read Phillips Only One Way? to learn more about the Bible’s teaching that Christ is the only way to salvation.

This Is What I Would Say
So, what would I say if I was about to step onto that crowded elevator? Something like this:

You know, I believe in the inerrant, infallible and inspired Word of God–the Bible. And I believe that the Bible reveals God’s plan to reconcile a rebellious people to himself through his son, Jesus Christ, who lived a sinless life, was crucified on the cross, died, was buried, and three days later raised from the dead. And I believe if we confess Jesus to be our Lord and Savior and repent of our sins, we’ll receive forgiveness, avoid the punishment of our sins in hell and enjoy eternal life with God. That is the only truth that matters.

I’m not saying this would be easy. More than likely I’d sweat like a racehorse in 102 degree heat and my chattering teeth would sound like pounding hooves. But it doesn’t matter. All that matters is that I said it.

Cheat Sheet for Your Own Elevator Pitch
Having trouble coming up with your own elevator pitch? Then memorize 2 Thessalonians 5:9-10. Or Ephesians 2:4-6.

And once you’ve memorized it, practice reciting with your friends.

Do you have an elevator pitch for the Gospel? Share it with us in the comments.